When George Hearn posted a quiet little TikTok about how he and his girlfriend have never argued in over two years together, he didn’t expect the internet to explode.
But the reason why? That definitely caught people’s attention.
Every month, George and his girlfriend Ellie sit down together for something they lovingly call a “relationship review.” Not to keep score, not to fix problems — but to grow, check in, and appreciate each other.
“It’s kind of like a relationship tune-up,” George, 20-something and now living in Australia, said. “We talk about what went well that month, what we can work on, and what we’re looking forward to.”
They call it “Glows, Grows, and Goals.”
- Glows: The sweet stuff — what you loved about each other
- Grows: The gentle, honest feedback — what could be better
- Goals: The shared dreams — what you’re building together
The idea sounds simple, maybe even a little too structured — but according to George, it’s made a world of difference.
They’ve been doing this for two and a half years. And in that time? “We’ve literally never had a fight,” he says.
From Consulting to Coaching to Something More Meaningful
Before becoming a full-time life coach, George was in strategy consulting. That background gave him the idea: Why do we have performance reviews at work, but not in our most important relationships?
“I was always interested in self-development,” he said. “When I left the corporate world, I wanted to apply some of those tools to real life — the stuff that actually matters.”
And so the monthly review was born — inspired by work, yes, but rooted in love.
A Viral Moment That Touched a Nerve
George shared their habit online after some friends asked about how he and Ellie kept things so strong. The video hit a nerve, amassing over 1.6 million views on TikTok and thousands of comments.
Most were supportive — people praising the maturity, the communication, the sweet way the couple makes space to grow together.
But others? Not so much.
“Do you run a SWOT analysis before date night?” one commenter joked. Another asked if they had “KPIs for cuddling.”
But George wasn’t bothered. In fact, he said the teasing says more about our culture than about his relationship.
“Honestly, it just shows how much work we still have to do around what it means to be emotionally mature — especially for men,” he said. “A lot of guys think it’s not ‘masculine’ to talk about feelings or reflect on love. But the truth is, vulnerability is strength.”
Love, But with Intention
George doesn’t claim to have all the answers, but he’s certain about one thing: intentional love works.
“We’re all so busy. We make time for meetings, deadlines, everything — but sometimes not for the people who matter most,” he said. “Just sitting down, asking each other how we’re doing, how we can love each other better — it changes everything.”
And while they may be one of the few Gen Z couples doing monthly “reviews,” George hopes they won’t be the last.
“It doesn’t have to be formal. It just has to be honest. Loving someone well takes effort — but it’s the best kind of effort there is.”
